Netflix will add live broadcast channels in France starting next summer, the company announced Wednesday.

Starting in 2025, all Netflix subscribers in France will have access to linear channels from TF1 Group — the country’s largest commercial broadcaster. Netflix will offer five of TF1’s channels on its interface, providing viewers with a more classic TV experience, but without ever leaving the app.

But there’s more. By the summer of 2026, according to the Financial Times, Netflix will offer more than 30,000 hours of on-demand content from TF1. That means everything from scripted dramas to reality TV — including The Voice — to live sports.

While it may seem surprising at first, this deal marks an evolution for the streamer. For years, Netflix helped herald the decline of traditional cable. Now, it’s taking pieces of it and adding them into its own platform.

The two companies aren’t complete strangers. They’ve previously partnered on projects, such as Les Combattantes, a French historical miniseries that went by Women at War in English. This latest deal takes the relationship to the next level.

Financial terms of the deal weren’t disclosed. But both parties have clearly signaled that this is more than a trial run.

“This deal is a significant win for our members and shareholders alike,” Netflix co-CEO Greg Peters said in a statement. “By teaming up with France’s leading broadcaster, we will provide French consumers with even more reasons to come to Netflix every day and to stay with us for all their entertainment.”

On TF1’s side, the partnership provides new sources of revenue, particularly when it comes to advertising. The broadcaster will continue to air commercials during its linear programs, meaning a larger audience than before.

“This is an answer to the evolution of viewing patterns and the fragmentation of audiences,” said Rodolphe Belmer, president and CEO of TF1. “It’s an unprecedented alliance that enables TF1 to address unprecedented audiences for its premium content, in the coming years, through a unique ecosystem that includes TF1+.”

The deal will also help the streamer meet a local mandate. Since 2021, the French government has required that streaming services invest between 20 and 25% of their local revenue in French content. A partnership with the country’s biggest broadcaster will help Netflix achieve that goal.

But the opportunity for audience growth is also notable. TF1’s broadcast channels are seen by an average of 58 million viewers each month, according to the FT. Its streaming service, TF1+, has 35 million monthly users. Netflix, by comparison, had just over 10 million French subscribers in 2022, according to co-CEO Ted Sarandos.

If the partnership is successful, it could spur other broadcast deals in other countries. Peters told FT that the company will take a “wait and see” approach and gauge the performance of the TF1 rollout before pursuing any additional broadcast deals.

The deal also underscores a larger trend in viewing habits. Just this week, Nielsen reported that streaming outpaced cable and broadcast for the first time since Nielsen started tracking it in 2021, accounting for 44.8% of all TV viewing in May. That number exceeded the combined cable (24.1%) and broadcast (20.1%) categories.

As streaming dominates the space, traditional broadcasters — which were once seen as a threat to streamers — could find new life on their platforms. Instead of fighting the tide, it seems that TF1 is swimming with it.

“Linear TV is in secular decline,” Belmer said. “We’ve tried to compensate…by launching our own free-to-view platform. But also by trying to tie up and benefit from the huge driving force of Netflix.”